Just bought this to try it out I am very pleased with results. This is a great primer if you're like me, and wanted something natural-based, with more of a soft finish instead of a "plastic" finish. I don't even use it daily and only use one pump. I'm a week in and I'm going to have to find something else. I almost didn't leave this review because I feel so silly but it's good for both applications so I decided to anyways! i liked this primer overall. I didn't see how that was going to be effective but I tried it. I didn't know what I was missing. Buy 2, get 1 FREE - Add 3 items to qualify! Thankful for the return policy. Price $39.50. Used the wrong way but still love it! Ulta Beauty has announced its deals, discounts, and markdowns for its highly anticipated Cyber Monday sale. 50 Serum Collagen Veil Anti-Aging Face Primer, This item is not eligible for coupon discounts. Before using this I felt like my makeup was just sitting on top of my skin and not blending. My daughter convinced me to try a primer as I have been very hesitant. So for me I'm sweating almost nonstop during the day. I used the product as directed over moisturizer. For best results, apply a smooth, even layer to your face, neck, and … If you are a huge fan of the Smashbox primer, than this may not provide quite as smooth of a base as you are used to; if you have aged/mature skin (over 45), then this may not be as effective of a product to use alone under makeup, and might would work better as a moisturizer under a stronger primer. I wear it without powder because of how it makes my skin look and fee. I was looking around Ulta for a primer and the sales associate pretty much pushed this one on me. This is yet another one of the Ulta best sellers. I'd rate it a 5 if it had some sun protection in it. With continued use, this skin-transforming primer also works to refine the look of pores! I tried this for the first time because it was offered during a special for 1/2 off. the consistency is weird.. you cant just dot this all over your face like normal, it helps to warm up the product a bit with your fingers first. IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it. I was skeptical at first, then after few days I noticed a changed — my pores minimize and the texture of my make up (Born this way) adjust to it beautifully. it’s also pretty hydrating for my normal skin, so it works great with some matte foundations that i have. 50 Serum Collagen Veil Anti-Aging Face Primer with clean fingertips onto clean skin, or over moisturizer, before makeup application. I recently received this as one of my free samples. When I started using makeup, there wasn't any primers, just moisturizer and foundation. It's helped my skin so much. Makeup sets very well on top, and will stay set all day. It's literally a game changer. Shop best-selling CC Cream, concealer, eyebrow pencils and more. 4.60 out of 5 stars (294 reviews) It Cosmetics. NO MORE fine lines or wrinkles. Great daily serum primer that didn't cause any irritation and provided an even foundation for my foundation! I've tested many different primers. It seems like a waste b/c my other moisturizer was thicker so I don't see how this product would be useful this way. im not sure if it’s supposed to make your makeup … (And if you want to really make your makeup stay put, we recommend finishing your look with a setting spray.) My foundation personally goes on smoother with this base than other bases, but that may not be true for everyone since we all have different types of foundations that we use. Amanda the Anti-Aging Cautious from Connecticutt. Use either the pump or dropper, both are included. Luckily, I bought at half off but I won't buy again at half off either. no noticeable difference in my skin or makeup by using this product. Unfortunately it broke me out while making my skin itchy and I probably won't be able to pinpoint exactly which ingredient did. I will be buying again! I really like how it makes my face feel. With that being said I needed a new primer. Shop IT Cosmetics makeup at ULTA. See what makeup, skin-care, and hair products can say up to 50 percent off on, … Discover game-changing foundation, CC cream, concealer and more for the most beautiful you. I add it to my foundation for a smooth even coverage! Smooth and lightweight, it keeps my makeup in place all day. Just love it's my best companion. The best part about this primer is that it is HYDRATING. Decided to try it without using moisturizer and that helped a little but not much. I'm almost 40 but have pretty great skin with minimal wrinkles and blemishes. thank God I got it half price or else this would be a 1 star review. It Cosmetics Your Skin But Better Makeup Primer+ ($39) is a new hydrating gel primer that promises to moisturize skin all day while “gripping” makeup so it wears long and strong. ... Tightline Lash Defining and Lengthening Black Waterproof Mascara Primer. Price $25.00. Browse IT Cosmetics makeup products at Ulta. This is my dream facial primer! IT Cosmetics No. 4.10 out ... No. IT Cosmetics Your Skin But Better Oil-Free Primer What It Is Makeup-gripping base that refines the look of pores and hydrates your skin all in one. 50 Serum Collagen Veil Anti-Aging Face Primer… But I will give to a friend and see if it works better with her skin. I originally thought by the "50" on the label meant SPF. Aqua (Water, Eau), Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, Glycerin, Dimethicone / Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Cyclohexasiloxane, Ozokerite, PEG - 10 Dimethicone, Petrolatum, Sodium Chloride, Caprylyl Methicone, Cetyl PEG / PPG - 10 / 1 Dimethicone, Polyglyceryl - 4 Isostearate, Polymethylsilsesquioxane, Polysilicone - 11, Caprylyl Glycol, Ethylhexylglycerin, Sorbitan Olivate, 1, 2 - Hexanediol, Butylene Glycol, Disodium EDTA, Propylene Glycol, Vitis Vinifera (Grape) Seed Oil, Ubiquinone, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Maris Aqua / Sea Water / Eau De Mer, Punica Granatum Seed Oil, Persea Gratissima (Avocado) Oil, Orbignya Oleifera Seed Oil, Niacinamide, Mangifera Indica (Mango) Seed Butter, Coffea Arabica (Coffee) Seed Extract, Citrus Aurantium Dulcis (Orange) Oil, Citrus Grandis (Grapefruit) Peel Oil, Caffeine, Argania Spinosa Kernel Oil, Arbutin, Adenosine, Anthemis Nobilis Flower Water, Lactobacillus / Honeysuckle Flower / Licorice Root / Morus Alba Root / Pueraria Lobata Root / Schizandra Chinensis Fruit / Scutellaria Baicalensis Root / Sophora Japonica Flower Extract Ferment Filtrate, Illite, Betula Platyphylla Japonica Juice, Perfluorohexane, Hibiscus Sabdariffa Flower Extract, Caviar Extract, Snail Secretion Filtrate, Olea Europaea (Olive) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Chrysanthemum Indicum Flower Extract, Cholesteryl Chloride, Cholesteryl Isostearate, Cholesteryl Nonanoate, Alcohol, Arnica Montana Flower Extract, Alchemilla Vulgaris Extract, Ananas Sativus (Pineapple) Fruit Extract, Actinidia Chinensis (Kiwi) Fruit Extract, Pueraria Lobata Root Extract, Perfluorodecalin, Morus Alba Fruit Extract, Magnolia Kobus Bark Extract, Glycine Soja (Soybean) Sprout Extract, Diospyros Kaki Leaf Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Pentafluoropropane, Curcuma Longa (Turmeric) Root Extract, Achillea Millefolium Extract, Steareth - 20, Marrubium Vulgare Extract, Phenoxyethanol, Gentiana Lutea Root Extract, Artemisia Absinthium Extract, Hydrogenated Lecithin, Veronica Officinalis Extract, Primula Veris Extract, Mentha Piperita (Peppermint) Leaf Extract, Melissa Officinalis Leaf Extract, Malva Sylvestris (Mallow) Extract, Hydrolyzed Hyaluronic Acid, Colloidal Oatmeal, Hydrolyzed Silk, Citric Acid, Potassium Sorbate, Sodium Benzoate, Algae Extract, Aloe Barbadensis Leaf Extract, N - Hydroxysuccinimide, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine Hcl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Palmitoyl Oligopeptide, Niacin, Folic Acid, Chrysin, Carnitine HCL, Biotin, Ascorbic Acid, Palmitoyl Tetrapeptide - 7, Chlorhexidine Digluconate, Titanium Dioxide (CI 77891), Mica (CI 77019). 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